Our story

We're putting the neighborhood back on the map.

Verdure began with a simple frustration: our streets, parks, and libraries are full of life waiting to happen, and most of us walk right past them, heads down.

The problem

Sedentary, disconnected lifestyles are quietly costing us.

$10B

of public-space budgets sit underutilized

22%

of US adults experience mental illness (over half untreated)

82%

of 18 to 34 year olds say walking improves their mental health

The mission

Make the world outside your door worth stepping into.

We're building Verdure so the spaces around us get used again. People who go out more are healthier, and blocks where people know each other are better places to live.

  1. Use the spaces

    Parks, libraries, and landmarks become places people actually go.

  2. Meet the neighbors

    Solo errands turn into real moments with the people around you.

  3. Keep the habit

    Streaks and small rewards make going out a routine, not a resolution.

The insight
The smallest outdoor moments do measurable good.

Casual hellos lift mood. Green space lowers anxiety, even briefly. Walking is the simplest thing that reliably helps. None of it needs a program. It just needs going.

  • A short walk beats no walk.

    Brief time outdoors moves mood more reliably than longer plans people skip.

  • Weak ties still count.

    Passing conversation with familiar strangers measurably lifts wellbeing.

  • Proximity decides use.

    People use the green space nearest them, not the best one in the city.

The people

The best places near us sat empty. So we built the nudge we wanted.

Six of us build Verdure. Everyone here works on the app you open in the morning.

Where we're headed

Parks with people in them.

Verdure is gamified, social, and rooted in the real world. It nudges people out the door and gives every park a second life.

Background photograph Foggy view east from Lion’s Head by Juliancolton, licensed CC BY-SA 4.0